The story
Fortitude Bakehouse has become a social-media darling for good reason. The Frama Twins call its Cinnamon Sticking Bun and Pain Suisse “incredible,” praising the “super soft” dough and “perfect” flavors—they rank it among London’s best breakfasts. The pastries clearly deliver on the hype.
Francesco Zini describes the spot as a Nordic-style bakery notorious for its queues, especially around the holidays. His must-order is the signature Christmas choux pastry, filled with chocolate cream and gingerbread. Between the runaway hits and the seasonal cult favorite, Fortitude proves that a long line often leads to something worth waiting for.
Synthesised by AI from every creator’s review. First reviewed 2025.
Most-loved dishes
AI summary of what 2 dish mentions say about the food
Fortitude Bakehouse’s cinnamon sticking bun is the undisputed star, praised for its sticky, spiced perfection. The overall vibe is one of cozy, unpretentious warmth that keeps reviewers returning.
“This is the Cinnamon Sticking Bun, made with cinnamon. You can smell the cinnamon, it's amazing, and the dough is super soft, you can't imagine. It's a cloud and the sugar all around is delicious. I practically filled my hands. As you can see the dough is nicely golden, it's cooked to perfection, it stays super soft, especially in this bottom part. And the cinnamon, guys, is perfect. It's really perfect. Not too much that maybe some people wouldn't like, nor too little.”
What creators say
2 creators have covered Fortitude Bakehouse. Most active: Francesco Zini, Frama Twins
Shorts 1
Videos 1
Fortitude Bakehouse is a very popular bakery on social media with amazing pastries — the Cinnamon Sticking Bun and Pain Suisse are both incredible, the dough is super soft and the flavors are perfect, definitely one of the best breakfasts in London.
Dishes mentioned
Cinnamon Sticking Bun
This is the Cinnamon Sticking Bun, made with cinnamon. You can smell the cinnamon, it's amazing, and the dough is super soft, you can't imagine. It's a cloud and the sugar all around is delicious. I practically filled my hands. As you can see the dough is nicely golden, it's cooked to perfection, it stays super soft, especially in this bottom part. And the cinnamon, guys, is perfect. It's really perfect. Not too much that maybe some people wouldn't like, nor too little.
Pain Suisse con Cioccolato e Crema
It's a cave. If you look inside you can see me. You can see me. It's beautiful inside. Practically all the products are beautiful. Then taste-wise I don't know, but this already seems delicious. If you hear the crunch. I heard every single layer of pastry break at the bite. Delicious. But what is this cream? Ah, there it is, pastry cream. I hadn't understood. I thought it was chocolate. And guys, it's delicious, you can taste the chocolate. The pastry cream too. And the pastry is amazing. There's also a lot of cocoa on top. On one side they put all the cocoa and on the other icing sugar. I took all the cocoa part, as you can see. You can really taste a good cocoa, a dusting of cocoa. Then there's a good amount of butter. The chocolate is very present, even more than the pastry cream. The cream is there, but in smaller quantity. Fortitude is famous for its bignets, which we can identify as maritozzi, but also try these we got because they're really worth it.
